Salomon XA Pro 3D_ — GiangHo Works

Salomon XA Pro 3D
Point of Impact

Speculative work

Salomon

Collaboration

Huy Le - 3D Motion Designer

Model

MaX-MaN (CG Trader)

Point of Impact is a speculative campaign for Salomon, made in collaboration with Huy Le to promote their iconic trail running product line - XA Pro 3D. The primary concept "Impact" captured the moment where force meets terrain. Seen through the eyes of a trail runner, the ground is alive. Shifting and challenging. The XA Pro 3D meets every impact with control and precision, letting you stay connected to the trail and focused on the run, whatever the weather, wherever the path leads.

This collaboration gave us space to push both creatively and technically, learning along the way and growing stronger as a team. The result is a campaign series where we could experiment freely, evolve our process, and sharpen our voice as visionary 3D artists.

Storyboarding

To bring the “impact” concept of the XA Pro 3D to life, we started in pre-production by exploring how the story could be told visually through storyboarding. The impact is exaggerated through a bug’s-eye perspective, turning each moment into a dramatic experience while showcasing the performance, details, and character of the trail-running sneaker.

Process

To push the idea of strong impact and exaggerated collisions, we had fun experimenting with RBD simulations in Houdini as part of the animation. The toolset gave us the freedom to try out different physical behaviors to best express the concept. Working back and forth between Cinema 4D and Houdini also helped us better understand the strengths of each software and how to use them together.