Mãi
Creative
Rice Studios
Scope of work
Art Direction
Look Development
Modeling/Animation/Render
Rice Studios
Scope of work
Art Direction
Look Development
Modeling/Animation/Render
“Mãi” means “forever” in Vietnamese. It’s a furniture brand created by Rice Studio, produced by Minh Chuong Furniture, and made from recycled materials supplied by Plastic People. For Mãi’s rebranding, I had the chance to collaborate with the creative, communications and operation team at Rice to shape a new visual direction. We combined everyday product photography with playful, expressive animation to tell the story of continuous recycling—showing how plastic and other waste materials can be reborn with joy, color, and character.
With the art direction in place, these visuals were developed for the brand’s pop-up event, campaign materials, social media, and website. The animation and overall composition became the heart of the project—dynamic, engaging, and designed to help audiences feel the spirit and energy behind the brand.
With the art direction in place, these visuals were developed for the brand’s pop-up event, campaign materials, social media, and website. The animation and overall composition became the heart of the project—dynamic, engaging, and designed to help audiences feel the spirit and energy behind the brand.
Process
To bring the product line to life, I recreated the entire set of Mãi’s pieces. From remodeling and developing realistic textures by observing the imperfection on each products. Besides the animation, one of the most enjoyable parts of the project was scanning and photographing the real materials, letting the digital models feel as close to the physical objects as possible.
The final collection of visuals is lively and versatile, and can easily extend into graphic applications and other expressive uses across the brand.
The final collection of visuals is lively and versatile, and can easily extend into graphic applications and other expressive uses across the brand.
