Vĩnh Legosi
Creative
Rice Studios
Scope of work
Product Design
3D Visualization
Asset
POSTHUMAN.LAB (Ring)
Mohamed TELDJOUN (Robotic Arm)
Rice Studios
Scope of work
Product Design
3D Visualization
Asset
POSTHUMAN.LAB (Ring)
Mohamed TELDJOUN (Robotic Arm)
VĨNH is a luxury jewelry and fashion brand from Vietnam. Honoring creativity and embrace new perspectives
new philosophies of luxury.
As part of Vĩnh’s rebrand, I had the opportunity to contribute to the production and packaging design—specifically, the development of the jewelry box. At Rice, we saw this as a moment to rethink what a jewelry box could be, approaching it with a spirit of pioneering design and avant-garde. The aim was to merge craftsmanship with precise machining, creating an object that felt both sculptural and functional.
To capture the essence of the brand, I drew inspiration from the silhouette of the Vĩnh Legosi logomark and began sketching early concepts. I considered every aspect: How would someone interact with the box? How should it open? How could it remain practical in a variety of situations while staying true to the brand’s vision? These questions shaped the process—from conceptualization and R&D to the final form.
The finished piece is a solid, magnetic aluminum box designed to hold rings and small accessories, produced through CNC machining. Its sharp, angular exterior contrasts with the organic structure of the inner compartment—featuring velvet-lined forms tailored for the jewelry. This interplay between precision and softness creates a harmonious balance, allowing both elements to elevate one another when assembled.
As part of Vĩnh’s rebrand, I had the opportunity to contribute to the production and packaging design—specifically, the development of the jewelry box. At Rice, we saw this as a moment to rethink what a jewelry box could be, approaching it with a spirit of pioneering design and avant-garde. The aim was to merge craftsmanship with precise machining, creating an object that felt both sculptural and functional.
To capture the essence of the brand, I drew inspiration from the silhouette of the Vĩnh Legosi logomark and began sketching early concepts. I considered every aspect: How would someone interact with the box? How should it open? How could it remain practical in a variety of situations while staying true to the brand’s vision? These questions shaped the process—from conceptualization and R&D to the final form.
The finished piece is a solid, magnetic aluminum box designed to hold rings and small accessories, produced through CNC machining. Its sharp, angular exterior contrasts with the organic structure of the inner compartment—featuring velvet-lined forms tailored for the jewelry. This interplay between precision and softness creates a harmonious balance, allowing both elements to elevate one another when assembled.
Process
Since this was one of my first projects involving a real, functional object that would be produced with CNC precision, I needed a workflow I could fully trust. CAD modeling turned out to be the most reliable choice. I used Plasticity as my main tool, and it quickly proved to be intuitive, flexible, and great for testing different ideas and variations. It’s a tool I see myself using more in the future, especially for projects that need both accuracy and creative freedom.
