Infinite Emotion
Agency
Saint-Tran Studio
Visual Design
Giang Ho
Saint-Tran Studio
Visual Design
Giang Ho
Infinite Emotion is a visual series designed as an emotional brand wall for an internal event. I was reached out by the team at Saint-Tran Studio to bring the concept to life. Based on the provided art direction and core themes like Adventurous, Power and Reinvention, Flavor and Quality, and Connection. I approach exploring the visual to align with the brand’s identity through expressive abstraction, bold composition, and high contrast. Each element was crafted to work in harmony, creating a cohesive visual language that functions as an immersive background experience.
The result is a continuous looping sequence of visuals that reinforces the brand’s emotional presence throughout the event.
The result is a continuous looping sequence of visuals that reinforces the brand’s emotional presence throughout the event.
Emotion 1
Adventurous
With the first keyword, Adventurous, the concept aims to convey the feeling of a vast, mountainous odyssey driven by determination and a spirit of exploration. The crafted landscape represents this journey, symbolizing the pursuit of discovery for those willing to venture beyond horizons.
Emotion 2
Power &
Reinvention
Reinvention
With the second pair of keywords, Power and Reinvention, the visuals symbolize the brand’s legacy as a pioneer in the field of high-speed sport, while also reflecting its reputation for innovation and its constant drive to push boundaries. These qualities are embodied in the silhouette of a racing car, combined with abstract imagery of an internal combustion engine in motion, evoking a sense of raw power and momentum.
Emotion 3
Flavor &
Quality
Quality
With the third keyword pair, Flavor and Quality, the visuals evoke a sense of openness and airiness, serving as a metaphor for freedom and liberation.
Emotion 4
Connection
With the fourth keyword, Connection, a network of abstract lines moves with an organic, breathing rhythm, expressing a natural sense of interconnection. The camera flows through the space, revealing the connections as they come together.
Process
In this project, I had the chance to explore a wide range of visuals, from building mountainous terrain with Houdini Heightfields (an incredibly flexible and powerful tool). To rigging camshafts and pistons. I also experimented with simulating vast grass fields with subtle, wave-like motion. Creating abstract matrix forms that carry signals and energy through an organic, breathing rhythm.
